.
THE BASICS
working in philanthropy, creatively.
LOOKING FOR
SOMETHING?
We've wrapped up the Community
Foundations of Canada national
conference in Vancouver, where we focused
heavily on social media integration
throughout the event, and I'm happy to
help your organization think through
implementing a social media strategy for
your next conference.

It took about 6 months to plan all the
activities of the Social Media Squad, offering
sufficient time to put the Team together, set
up the various tools, and enlist them as part
of the communications and promotions
strategy for the conference.  
Just as a quick overview, here are some of the pieces that I led in Vancouver for our
community foundations' conference, and I'd love to work with you in thinking about
similar projects:


•Conference Blog - We created this blog to be the home for all the blog entries
created on-site.  As importantly, the blog was used as a marketing, promotions, and
news piece throughout the 6 months leading up to the event.

•Social Media Squad -  This team of 18 conference attendees enacted social media
during the conference, covering sessions, events, etc.  This squad of social media
enthusiasts created blog entries, Tweeted, took photographs, and created video
interviews in a highly coordinated schedule and system of collaborative activity.

•Conference Twitter - We created this Twitter account and linked it to Hootsuite and
Twitterfall, which offered a fantastic display of current Twitter updates on the large
screen television that we positioned in the middle of the Cyber Cafe.

•Conference Flickr - This is an online catalog of highly organized photos of each
session, event, and reception of the conference.  Photos were taken by the Social
Media Squad, creating a memorable visual record of the event for use in future
marketing and communications.